I Love Ugly Victoria Street

We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington.

We learned long ago that expansion isn’t a process you can rush; if you want to get it right, you need to get used to being patient. We were thrilled to have found a more prominent location that gave us the desired exposure.

We wanted to embrace the artistic culture of what makes Wellington City unique by fusing our artistic and graphic design roots into all aspects of the store. We incorporated an art mural that our long-time fans are familiar with, some large-scale artwork by our founder & creative director, and our interior design influence throughout the fit-out to create an immersive brand experience.

We urge you to come through and experience the latest I Love Ugly instalment for yourself. We are proud to open another store as we continue our mission to become the number one brand in the world. Please also note that our flagship store at 233 Lambton Quay, Wellington CBD remains open.