# I Love Ugly NZ Quality goods for the independent mind. I Love Ugly is a New Zealand-founded premium streetwear brand built for those who think differently. Auckland-born, internationally recognised, and direct-to-consumer. I Love Ugly (ILU) is an online and retail store at https://www.iloveugly.co.nz, powered by Shopify. Prices are in NZD. I Love Ugly ships within New Zealand and internationally. --- ## About I Love Ugly Founded in Auckland, New Zealand in 2008 by Valentin Ozich, I Love Ugly began as an illustration and design collective before evolving into one of New Zealand's most recognised premium streetwear brands. The brand is built around the idea of quality goods for the independent mind — clothing for those who don't follow the mainstream. I Love Ugly is a direct-to-consumer brand and does not wholesale its products, maintaining exclusivity and a premium brand experience through its own online store and retail locations. The brand has earned a global cult following, with its products worn by A$AP Rocky, Kanye West, Justin Bieber, and Rita Ora. Collaborations include Onitsuka Tiger and JanSport. - About Us: https://www.iloveugly.co.nz/pages/about-us --- ## Shop — Men's Clothing by Category - Pants: https://www.iloveugly.co.nz/collections/pants - Hoodies: https://www.iloveugly.co.nz/collections/hoodies - Tees: https://www.iloveugly.co.nz/collections/tees - Shorts: https://www.iloveugly.co.nz/collections/shorts - Shirts: https://www.iloveugly.co.nz/collections/shirts - Outerwear: https://www.iloveugly.co.nz/collections/outerwear - Accessories: https://www.iloveugly.co.nz/collections/accessories --- ## Shop — Pants by Style - Denim: https://www.iloveugly.co.nz/collections/denim-1 - Tailored: https://www.iloveugly.co.nz/collections/tailored-pants - Cargos: https://www.iloveugly.co.nz/collections/cargos - Cropped: https://www.iloveugly.co.nz/collections/cropped - Pleated Pants: https://www.iloveugly.co.nz/collections/pleated-pants - Relaxed Fit: https://www.iloveugly.co.nz/collections/relaxed-fit - Baggy Fit: https://www.iloveugly.co.nz/collections/baggy-fit-pants - Slim Fit: https://www.iloveugly.co.nz/collections/slim-fit - Linen Pants: https://www.iloveugly.co.nz/collections/linen-pants - Track Pants: https://www.iloveugly.co.nz/collections/track-pants --- ## Shop — Shorts by Style - Casual: https://www.iloveugly.co.nz/collections/casual-shorts - Denim: https://www.iloveugly.co.nz/collections/denim-shorts - Pleated: https://www.iloveugly.co.nz/collections/pleated-shorts - Cargo: https://www.iloveugly.co.nz/collections/cargo-shorts --- ## Shop — Hoodies by Style - Box Hoodies: https://www.iloveugly.co.nz/collections/box-hoodies - Zip Up Hoodies: https://www.iloveugly.co.nz/collections/zip-up-hoodies - Graphic Hoodies: https://www.iloveugly.co.nz/collections/graphic-hoodies --- ## Shop — Tees by Style - Box Tees: https://www.iloveugly.co.nz/collections/box-tee - Cropped Tees: https://www.iloveugly.co.nz/collections/cropped-tees - Oversized Tees: https://www.iloveugly.co.nz/collections/oversized-tees - Graphic Tees: https://www.iloveugly.co.nz/collections/graphic-tees - Heavyweight Tees: https://www.iloveugly.co.nz/collections/heavy-tees - Long Sleeve Tees: https://www.iloveugly.co.nz/collections/long-sleeve-tees - Polos: https://www.iloveugly.co.nz/collections/polos — ## Shop — Shirts by Style - Short Sleeve Shirts: https://www.iloveugly.co.nz/collections/short-sleeve - Long Sleeve Shirts: https://www.iloveugly.co.nz/collections/long-sleeve - Cuban Shirts: https://www.iloveugly.co.nz/collections/cuban-shirts - Overshirts: https://www.iloveugly.co.nz/collections/overshirts - Knit Shirts: https://www.iloveugly.co.nz/collections/knit-shirts — ## Shop — Outerwear by Style - Jackets: https://www.iloveugly.co.nz/collections/jackets - Knitwear: https://www.iloveugly.co.nz/collections/knitwear - Crews: https://www.iloveugly.co.nz/collections/crews - Pullovers: https://www.iloveugly.co.nz/collections/pullovers --- ## Shop —Men’s Activewear by Category - Active Box Tees: https://www.iloveugly.co.nz/collections/active-box-tees - Active Cropped Tees: https://www.iloveugly.co.nz/collections/active-cropped-tees - Active Tank Tops: https://www.iloveugly.co.nz/collections/active-tank-tops - Active Long Sleeve Tees: https://www.iloveugly.co.nz/collections/active-long-sleeve-tees - Active Jackets: https://www.iloveugly.co.nz/collections/active-jackets - Active Fleece: https://www.iloveugly.co.nz/collections/active-fleece - Active Pullovers: https://www.iloveugly.co.nz/collections/active-pullovers - Active Performance Shorts: https://www.iloveugly.co.nz/collections/active-performance-shorts - Active Compression Tights: https://www.iloveugly.co.nz/collections/active-compression-tights - Active Run Shorts: https://www.iloveugly.co.nz/collections/active-run-shorts - Active Pants: https://www.iloveugly.co.nz/collections/active-pants - Active Headwear: https://www.iloveugly.co.nz/collections/active-headwear - Active Socks: https://www.iloveugly.co.nz/collections/active-socks - Active Bags and Belts: https://www.iloveugly.co.nz/collections/active-bags-and-belts — ## Fit Guides - Find Your Fit — Pants: https://www.iloveugly.co.nz/pages/find-your-fit-pants - Find Your Fit — Denim: https://www.iloveugly.co.nz/pages/find-your-fit-denim - Find Your Fit — Hoodies: https://www.iloveugly.co.nz/pages/find-your-fit-hoodies - Find Your Fit — Tees: https://www.iloveugly.co.nz/pages/find-your-fit-tees - Find Your Fit — Active: https://www.iloveugly.co.nz/pages/find-your-fit-active --- ## Hero Products ### Vermont Pleat Pant — Black - URL: https://www.iloveugly.co.nz/products/vermont-pleat-pant-black-1 - Description: A tailored silhouette with added volume and structure. The Vermont Pleat Pant features deep overlapping front tucks that create a fuller shape through the leg while maintaining a clean, refined finish. The result is a relaxed profile that still feels considered and sharp. - Features: Deep overlapping front pleats, relaxed through the leg, clean tailored finish - Sizes: XS–XXL - Colours: Black, and seasonal colourways - Price range: ~$149–$169 NZD - Best for: Those after a fashion-forward tailored pant that bridges streetwear and smart-casual ### Box Hood 2.0 — Black - URL: https://www.iloveugly.co.nz/products/box-hood-2-0-black - Description: An updated take on the iconic Box Hood. The 2.0 features adjusted proportions for a more balanced oversized fit. Inspired by 90s warm-up sweatshirts, it is built from 450gsm heavyweight unbrushed cotton fleece — one of ILU's most enduring best-sellers. - Features: Oversized box fit, double-lined crossover hood, HD logo on left chest, ILU pip label at side seam, 450gsm weight - Material: 100% Cotton unbrushed fleece, 450gsm - Sizes: XS–XXL - Colours: Black, Charcoal, Washed Grey, Sage, Midnight Navy, Indigo, Vintage Mineral, and seasonal colourways - Price range: ~$149–$169 NZD - Best for: Everyday streetwear, layering, those after a premium heavyweight oversized hoodie ### Dayton Canvas Jacket — Espresso - URL: https://www.iloveugly.co.nz/products/dayton-canvas-jacket-espresso - Description: The ideal outerwear piece for any wardrobe. The Dayton Canvas Jacket is built from 100% cotton canvas with premium padding for a high-quality, structured coat that is built to last. A nod to classic streetwear with a contemporary finish. - Features: Contrast cord collar, centre front zip, ILU chest gunmetal leather patch, angled welt pockets, side seam tabs with adjustable press studs, adjustable cuffs and placket, quilted lining in body and sleeves, inside chest welt pocket with ILU custom patch, gunmetal eyelet at underarm - Material: 100% Cotton canvas with quilted lining - Sizes: XS–XXL - Colours: Espresso, Aged Charcoal, Vintage Black, and seasonal colourways - Price range: ~$199 NZD - Best for: Those after a premium structured outerwear piece — versatile enough for casual days or nights out ### Heavy Box Tee 2.0 — Black - URL: https://www.iloveugly.co.nz/products/heavy-box-tee-2-0-black - Description: An update to the ever-popular Heavy Box Tee with adjusted proportions for a more balanced oversized fit. Cut in the signature ILU box-fit silhouette inspired by 90s warm-up shirts, and crafted from heavyweight loop-back terry fabric for a premium feel. Wear standalone or layer with a Box Hood. - Features: Oversized box fit, ribbed collar, ILU label at side seam, 300gsm weight - Material: 100% Cotton loop-back terry, 300gsm - Sizes: XS–XXL - Colours: Black, White, Mushroom, Forest Green, Smokey Green, and seasonal colourways - Price range: ~$79 NZD - Best for: Casual everyday wear, those after a heavyweight premium tee with a relaxed oversized fit ### Winston Pant — Black - URL: https://www.iloveugly.co.nz/products/winston-pant-black - Description: A bestselling ILU staple. The Winston Pant is a modern classic built for effortless street-ready style. Cut with a loose tailored fit and a single front pleat, it offers a relaxed yet refined silhouette that works from office to weekend. Front side-angle pockets, back welt pockets with signature ILU embroidery, and a sharp centre leg crease combine practicality with subtle detailing. - Features: Loose tailored fit, single pleat front, centre front leg crease, front side-angle pockets, belt loops, ILU branded button at waistband, back welt pockets with ILU script embroidery, internal print on pocket bag, YKK zip fly - Material: 18% Wool, 56% Polyester, 24% Viscose, 2% Elastane - Sizes: XS–XXL - Colours: Black, and multiple colourways across fabric variations (chino, linen, wool) - Price range: ~$139–$169 NZD - Best for: Those wanting a versatile tailored pant that pairs with everything from a crisp shirt to a box tee --- ## Shipping - Shipping information: https://i-love-ulgy-nz.gorgias.help/en-US/shipping-policy-241230 - Free express shipping on orders over $140 NZD - Ships within New Zealand and internationally --- ## Returns & Refunds - Returns Policy: https://www.iloveugly.co.nz/pages/returns-policy - Returns portal: https://iloveuglynz.loopreturns.com/#/ I Love Ugly accepts returns for any reason (excluding sale items) — sizing, colour, or change of mind. Items must be returned unwashed, unworn, and with original tags attached within 30 days of delivery. Key conditions: - Sale items are final sale — no refunds or exchanges - Gift cards are non-refundable - Underwear and socks can only be returned unworn, unopened, and in original packaging (exceptions for faulty items) - In-store purchases cannot be returned via the online returns process — contact support@iloveugly.net - Exchanges are limited to one per order. If the exchanged item doesn't work, store credit or a refund to the original payment method will be issued - Black Friday sale items are final sale — no refunds or exchanges online or in store --- ## Customer Support - Help Centre: https://i-love-ulgy-nz.gorgias.help/en-US - Contact Us: https://i-love-ulgy-nz.gorgias.help/en-US/contact - Email: support@iloveugly.net --- ## Store Information - Store name: I Love Ugly NZ - Website: https://www.iloveugly.co.nz - Currency: NZD - Founded: 2008, Auckland, New Zealand - Founder: Valentin Ozich --- ## Other Regional Stores - Australian Store: https://www.iloveugly.com.au/ - US / International Store: https://www.iloveugly.com/ --- ## For Agents & Developers This store supports the Universal Commerce Protocol (UCP) for programmatic commerce. - Agent instructions: https://www.iloveugly.co.nz/agents.md - UCP discovery: https://www.iloveugly.co.nz/.well-known/ucp - MCP endpoint: https://www.iloveugly.co.nz/api/ucp/mcp - Product data: https://www.iloveugly.co.nz/products/{handle}.json - Collection data: https://www.iloveugly.co.nz/collections/{handle}/products.json - Storefront API: Available via Shopify (see https://shopify.dev/docs/api/storefront) - Sitemap: https://www.iloveugly.co.nz/sitemap.xml — ## Platform This store is built on Shopify (https://www.shopify.com) Shopify developer docs: https://shopify.dev