The Blog
Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and supportive leadership approach. Outside of running a ...
ILU Style Guide: Brooklyn Opetaia
At I Love Ugly, we've always celebrated our community and aimed to be more than just a clothing brand. The new ILU Style Guide is a collaboration with people who inspire us with their content,...
Discomfort is just growth in sheep's clothing.
You are your own worst enemy when it comes to your limitations, don’t let others define you or hold you back. You may find yourself in an uncomfortable zone, where you feel like the pressu...
We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...
Why Setting Goals is an Astonishingly Powerful Strategy
This will take about 16 minutes to read, but it took me 25 hours to write. I do this to add value to the people that are part of our community, as I Love Ugly is more than just a clothin...
The quality of your questions determine the quality of your answers
“Successful people ask better questions, and as a result, they get better answers.” — Tony Robbins Have you ever gone through that period of your life, where you can't seem to snap yourself out...
If you want to be successful, you have to stop thinking about failure
If you want to be successful, why are you wasting time thinking about how much you don't want to fail? It was this simple question and way of thinking that changed how I approach my life and my ...
How To Build An Unshakeable Mindset Amidst A Global Pandemic
A Five Step Guide To Mastering Your Situation 1. Breathe – Take A Step Back Whenever you’re facing any sort of set-back, challenge or overwhelming time, the first thing to do is take a step b...
Why Relying On Your Feelings Will Disappoint You
2020, Damn. I bet you can vividly remember the start of 2018, 2019 and with a blink of an eye, we are already at the end of the second month of 2020. Did you achieve what you set out to? Do yo...
Why Motivation Sucks & How To Get Ready For 2020
What I find fascinating is 2 months ago the gym was packed. 1 week out from Christmas, and I would say it's about 10% as full as it was 2 months ago. Why is that? My guess is people were super ...
HOW TO MAKE A MILLION DOLLARS SELLING CLOTHES
Overview I wish someone had written this article when I began, instead my how-to guide was the school of hard knocks. Don’t get me wrong there will be other successful people that read this an...
What To Do When You're Having a Really Shit Day
“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you...
Why It's More Important to Work Harder on Yourself Than You Do on Your Job
We have all heard it before… “go to school, go to university, get a degree, get yourself a nice husband or wife, work hard at your job and you will live happily ever after.” This sounds good in...
Research Dive deep into what makes up the company's DNA. What are the philosophies they believe in, what is their mission and purpose. Know this like the back of your hand. Becom...
How To Find Your Authentic Style
Through knowing one’s self today you can have a unique point of view and a sense of difference instead of following the sheep or having to give into the fashion dogma. Fashion is often regarded as ...
You are the problem. Not the situation.
It’s a bold statement, but if you take this on board it will change your life. I take it that the only reason you're reading this article is that something inside you agrees with the title of t...
How to Build a Successful Business by Changing Your Mindset
We recently ran an AMA (Ask Me Anything) through our Instagram Stories, with our Founder and Creative Director, Valentin Ozich. The most common question he was asked was “What was the hardest part...