The Blog
Introducing the 7th instalment in The Odd, The Beautiful series. Originally from South Africa, Auckland based rapper Kloos is an artist intent to define the “bigger picture”. We are given...
We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...
The Odd, The Beautiful: Michael Whittaker
Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves both as a brand and as individuals. They sit at the ...
I Love Ugly July 22' Editorial Campaign — Behind The Scenes
A behind the scenes look at our latest editorial campaign, including a sneak peek at some pie...
To our loyal followers, 2019 was one hell of a year. We released 12 collections. Over 300 different garments. 19 podcast episodes. 8 articles on how to be a better person. Over 500 individual In...
ILU DIARIES 007 - "Printmaking Process"
Introducing Episode 7 of I Love Ugly Diaries titled: Printmaking Process. 6 weeks ago we decided to drop some of our most engaging social media posts in the form of the Mindset Print Capsule Collec...
ILU DIARIES 006 - Special Edition: "A Decade of ILU"
We have spent the last 10 years finding out who we are. Here is a raw, behind-the-scenes style mini-documentary from the last 12 months around the process of this 10-year anniversary collection...
ILU DIARIES 005 - "Start to Finish"
Introducing Episode 5 of I Love Ugly Diaries titled: Start to Finish. Our longest episode yet. You guys asked for it, so we did it. Here's an in-depth look at how we create a range from the very st...
The Seasons Capsule Collection
Life and business is like the changing seasons. This is some of the most valuable information I got as a young man, just starting out. Life and business is like the seasons. And here's the next phr...
ILU Diaries 004 - "Collaboration"
Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want some real life, how a big collaboration project laun...
I Love Ugly x Bailey Nelson - The Rocco
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Rocco.
I Love Ugly x Bailey Nelson - The Enzo
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Enzo.
I Love Ugly x Bailey Nelson - The Aston
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Aston.
I Love Ugly x Bailey Nelson - Studio Day
We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release only days away we want to do our best to make sure ev...
I Love Ugly x Bailey Nelson - Sneak Preview
A few weeks back whilst shooting the I Love Ugly x Bailey Nelson Eyewear Collection lookbook, Creative Director @valentinozich and Designer @levyjose took a few minutes out to share a sneak previe...
I Love Ugly x Bailey Nelson - Film Development
In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency and a window into our process, whether it be the ...
Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...
ILU Diaries: 003 - "2019 Planning"
If you fail to plan, you plan to fail. Introducing Episode 3 of I Love Ugly Diaries titled: 2019 Planning. In this Episode, we give you a small glimpse into our 2019 strategy as well as a visit fro...