The Blog
The I Love Ugly July 2023 Collection features a warm, neutral colour palette with varied textures, patterns, and silhouettes. Alongside more statement pieces with pops of colour. S...
The June Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...
Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...
Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...
Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones throughout the collection, with the intention of pr...
The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...
The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...
Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...
November 22’ Womenswear Video Campaign
I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video for our ...
November 22’ Womenswear Lookbook
This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future. For years we have pushed the bo...
October 22' Mens Editorial Lookbook
Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, neutral colour palette with varied textures, patter...
September 22' Editorial Lookbook
The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest of the world, Autumn is creeping up with the prom...
Browse our August Collection on full display in this Editorial Lookbook. With this shoot, we wanted to encapsulate one of the core essences of the ILU Individual. Art is in our blood, an...
Get behind the lens and browse our July Collection on full display in this Editorial Photoshoot. For this campaign, we really wanted to put an emphasis on what makes the I Love Ugly bran...
Get an in-depth look at our May Collection on full display in this Editorial Lookbook.
BEHIND THE SCENES OF OUR MAY EDITORIAL SHOOT
Get a glimpse behind-the-scenes of our May Editorial Photoshoot as we embrace the grain through the unique use of traditional 120 mm and 35 mm Film. Browse the full range of 'Behind The S...
The Seasons Capsule Collection Editorial
Introducing the Seasons Capsule Collection. With April and May being a time of the year where both the Northern and Southern Hemispheres transition to the next season we found this new collection ...
Behind The Scenes: ILU x BN Newmarket Launch Event
To celebrate the release of the inaugural I Love Ugly x Bailey Nelson Eyewear Collection, the I Love Ugly Newmarket Flagship hosted the official launch event - offering a select few local media, VI...