The Blog
Introducing Our Debut Sneaker - The Nelson Low
Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe. Handmade in Po...
Semi Permanent Auckland 2017 - Valentin Ozich
I Love Ugly Founder and Creative Director Valentin Ozich had the honour of speaking in front of nearly 2000 people at Semi Permanent Auckland 2017 about the beginnings of I Love Ugly and a few impo...
ILU Presents: Kota the Friend "Sacramento"
11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...
Titirangi Collection - Lookbook
Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is the first full body of work in two years by Found...
Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.
Behind The Scenes: Onitsuka Tiger x I Love Ugly
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.
Behind The Scenes: November/December Lookbook 2016
A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.
I Love Ugly x JanSport Capsule Collection 2016
I Love Ugly is proud to release their second back-pack collaboration with JanSport. To mark the arrival of the three piece collection they have released an editorial shot in Chicago. Due to the wor...
'You have brains in your head. You have feet in your shoes. You can be early or you can be late. That's up to you to choose.' All our wristwatches are designed for the man who views his accessories...
Our latest 5-Panel Capsule Collection features seven distinct print caps. Made in New Zealand in our classic 5-Panel cut all caps feature gunmetal eyelets, NZ pigskin peak lining, and genuine leath...
Introducing our collaboration with renowned footwear manufacturer Broken Homme. Broken Homme is a company operating out of Long Beach, California, focussed on nothing else but producing boots of un...
Ryan is a Chicago-based photographer and filmmaker with a passion for not just capturing experiences, but creating them. Though considered by some a taboo move, Chun dropped out of college after th...
SNEAK PEEK: I Love Ugly x Broken Homme
For those that always have keen eye on our Instagram, over the past month or so you would have noticed the use of some particular unknown style of Boots. These Boots are from our up and coming coll...
Solo’s talent has yielded a strong supporting cast of contributors including 10-time Grammy nominated bassist/singer-songwriter, Meshell Ndegeocello, who plays bass on Solo’s new single “Lightwalk....
Artist, turned DJ, turned business owner, now turned friend, Andre Power is the definition of being well rounded. Meeting Andre in the streets of LA one day, I approached him to let him know that I...
Split Personalities: 5 Panel Hat Video
For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go live around 3pm NZT / 8pm PDT / 11pm EST daily. The...
I Love Ugly 2016 April "Between The Blues" Lookbook
A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles and silhouettes, merchandised in with classic and...
Generations Printed Publication
We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...