The Blog
Presenting our campaign for the February 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.
HighSnobiety x White Milano 2015 Editorial
Following Hignsnobiety's coverage of this season’s iteration of WHITE Milano, They present their first of four editorials done in conjunction with the Italian tradeshow. If you’ll recall, They help...
I Love Ugly August 2015 Collection Editorial
We are proud to showcase you our August 2015 Collection, This Collection has be featured throughout specific Trade shows we have attended around the world this year. Maintaining our signature stree...
Behind the Scenes: 2015 Feb/Mar/Apr Shoot
We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global release.
I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February '15 collection. We must say we were quite surpris...
Introducing: I Love Ugly Debut Eyewear Collection
Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant ...
Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having him stop by our Newmarket store after a long haul ...
Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...
Behind The Scenes: 2014 October-December Shoot
We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.
Los Angeles Collection Editorial
Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...
Fall/Winter Watch Collection by HYPEBEAST
The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store
We present our latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic we've chosen to focus on quality and timelessness. Each hat is made from premium wool a...
2014 I Love Ugly x Ne Street Editorial
To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...
2014 'Before, During & After' Editorial
Building upon our passion for sports and the attire associated with it, both on and off the field. As the name suggests, the images show players before, during, and after game time as well as featu...
Behind The Scenes: 2014 ILU Short Film
A behind the scenes sneak peek of our upcoming short-film, to coincide with our football world cup collection of garments.
2014 ILU World Cup Jersey Preview
We are excited to introduce to you Part 2 of our Football Collection, in celebration of the 2014 World Cup. Our garment collection, is inspired by both on and off the field football attire with our...
Introducing our Essential 5 Panels & Essential Bucket Hats collection. Keeping things clean and simple, these caps are made from a polyester fabric, featuring pigskin under-brims and custom bac...
Behind The Scenes: 2014 June/July Shoot
A behind the scenes sneak peek of our upcoming collection for June & July. Stay tuned for the worldwide release.