The Blog
Introducing Our Debut Sneaker - The Nelson Low
Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe. Handmade in Po...
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Semi Permanent Auckland 2017 - Valentin Ozich
I Love Ugly Founder and Creative Director Valentin Ozich had the honour of speaking in front of nearly 2000 people at Semi Permanent Auckland 2017 about the beginnings of I Love Ugly and a few impo...
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ILU Presents: Kota the Friend "Sacramento"
11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...
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Titirangi Collection - Lookbook
Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is the first full body of work in two years by Found...
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Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.
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Behind The Scenes: Onitsuka Tiger x I Love Ugly
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.
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Behind The Scenes: November/December Lookbook 2016
A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.
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I Love Ugly x JanSport Capsule Collection 2016
I Love Ugly is proud to release their second back-pack collaboration with JanSport. To mark the arrival of the three piece collection they have released an editorial shot in Chicago. Due to the wor...
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