The Blog
For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.
Jesse Draxler x I Love Ugly Capsule Collection
Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...
We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...
Behind The Scenes: Jansport x I Love Ugly
Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.
We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.
I Love Ugly x Urbis - Full Interview
I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See the full interview with and editorial below. Where d...
Behind The Scenes: Urbis x I Love Ugly
Here are some behind the scenes shots from our recent editorial featured in the latest edition of Urbis Magazine. Check out the full editorial and interview with our Creative Director, Valentin Ozi...
The Black Edmund Boot Editorial
Our black leather Edmund boot looking crispy in London. Enough said; check it out.
We are proud to introduce our June 2015 collection; containing a carefully curated selection of goods; with a focus on winter garments for the southern hemisphere.
I Love Ugly x Trashhand: Part One
We are proud to release part 1 of our 2 part lookbook shot by renowned urban photographer trashhand. Part 1 of the lookbook is shot in London and features key pieces from our May capsule collection...
Trashhand shoots for I Love Ugly
We are humbled and excited to announce we've been working with established urban photographer trashhand on a two part lookbook. The lookbook is shot in London and Stockholm and features our May and...
Our Dax Zespy Pants and Dax Layered Hood as styled and shot by Kedecc.
I Love Ugly's third capsule collection for 2015 will be available online and in I Love Ugly stores in Los Angeles, Melbourne and New Zealand, as well as selected retailers around the world from tom...
Joey Bada$$ in I Love Ugly Eyewear
Joey Bada$$ looking dope at SXSW in I Love Ugly tortoise Alistair eyewear. See our full range of eyewear here. Photo by our homie deeknows_
We shot this editorial with our friends Josh Kissi and Travis Gumbs, the faces and voices behind the New York fashion blog Street Etiquette, when we flew them to Auckland a few weeks ago. The creat...
Presenting our campaign for the March 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.
Our good friends Ta-ku and G-Eazy met up at Ta-ku's barber shop, Westons Barber, while G-Eazy was in Perth last month. Cut by Jus the Barber rocking our Laid Amour jersey. Pictures by: Ta-ku
We caught up with our friend G-Eazy, California Rapper/Producer, when he played in Auckland to shoot an editorial. The editorial focuses on G-Eazy modelling key pieces from our February and future ...