The Blog

The Full-Time Collection Lookbook

Introducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football World Cup has drawn to a close we have sought to ...

Artist Profile: Chester Holme

Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in Forest Hil hot off the release of the Legends Capsule...

The Legends World Cup Capsule Lookbook

Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsule celebrates the world's largest sports event, the...

The KIDS Campaign Video Series

At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesi...

The Print Porter Cap Capsule

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...

The Sandlot Collection Editorial

Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...

The Parnell Collection Editorial

Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...

Frank White by I Love Ugly

Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp every...