The Blog

ILU Diaries 004 - "Collaboration"

Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want some real life, how a big collaboration project laun...

I Love Ugly x Bailey Nelson - The Rocco

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Rocco.

I Love Ugly x Bailey Nelson - The Enzo

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Enzo.

I Love Ugly x Bailey Nelson - The Aston

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Aston.

I Love Ugly x Bailey Nelson - Studio Day

We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release only days away we want to do our best to make sure ev...

I Love Ugly x Bailey Nelson - Sneak Preview

A few weeks back whilst shooting the I Love Ugly x Bailey Nelson Eyewear Collection lookbook, Creative Director @valentinozich and Designer @levyjose took a few minutes out to share a sneak previe...

I Love Ugly x Bailey Nelson - Film Development

In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency and a window into our process, whether it be the ...

2000's Collection

Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...

ILU Diaries: 003 - "2019 Planning"

If you fail to plan, you plan to fail. Introducing Episode 3 of I Love Ugly Diaries titled: 2019 Planning. In this Episode, we give you a small glimpse into our 2019 strategy as well as a visit fro...