The Blog

We're excited to introduce the second episode of our latest video series, entitled the I Love Ugly Diaries: Projects. Designed to offer you a unique behind the scenes angle into our world I Love U...

ILU Diaries: 001 - "Release Week"
We're pretty excited to introduce our latest behind the scenes series, entitled the I Love Ugly Diaries. Designed to offer you a monthly or fortnightly (depends on what’s going on in our world) gl...

Welcome to Episode 1 of Ask Me Anything. So basically we get a lot of questions coming through on a weekly basis and we feel the best way to share them is to answer these questions through video...

Newspread Ideas - Valentin Ozich
Earlier this year, I Love Ugly Creative Director and Founder Valentin Ozich sat down with Newspread for their first Newspread Ideas event. Hosted locally on Auckland's K Road by Platform Store, th...

The KIDS Campaign Video Series
At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...

Introducing 2018s first instalment of the Real People series - featuring LA-based Actor and Comedian Jordan Rock. The Real People Series aims to showcase real people and their craft through a brief...

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped by to talk Jerome's journey to crafting organic s...

Kent Loon - Maleficent Feat. Chester Watson
Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this space...Chester Watson - SoundcloudKent Loon - So...

Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in the back of a suburban garage turned studio in Bloc...

Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Craft Beer Breweries based a little north of Auckland...

Introducing our new fortnightly series Real People - an authentic video series showcasing an individual and their craft, and what drives them to create. To kick off the series we kept it local, hea...

Chester Watson's got new music on the way, but in the meantime here's a moment with Chester as he discusses time in LA, love, and what to expect from him in the future...

Semi Permanent Auckland 2017 - Valentin Ozich
I Love Ugly Founder and Creative Director Valentin Ozich had the honour of speaking in front of nearly 2000 people at Semi Permanent Auckland 2017 about the beginnings of I Love Ugly and a few impo...

Finding a sense of calm is one of the hardest things to do in a city with as much visual and audible noise as New York. Kota The Friend is garnering a lot of hype already because of his ability to ...

Introducing The Odd, The Beautiful: KAMAU. Texture is the constant contrast of positive and negative space. In order to truly appreciate our successes, we must first have our fair share of failures...

ILU Presents: Kota the Friend "Sacramento"
11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...

I Love Ugly x KAMAU: The 5 Looks Campaign
I Love Ugly was built by and for creatives from numerous industries, with music being a key ingredient to the makeup of the brand. While I Love Ugly is now worn by some of the music industry’s lead...

I Love Ugly & Solo Woods. Here we showcase the extremely talented Solo Woods in his element with only his voice & his guitar. http://www.solowoods.com/https://twitter.com/iamsolowoodshttps:...