The Blog

Introducing: 'The Expressionist' - A Short Film by I Love Ugly

In light of the world's attention fixated on the World Cup, we present to you our beautifully inspiring short film. Made in dedication to the individuals that bring something unique and innovative ...

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearing the appropriate pair of I Love Ugly pants for wh...

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the de...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.