The Blog

Los Angeles Collection Editorial

Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...

Fall/Winter Watch Collection by HYPEBEAST

The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store    

2014 Baseball Cap Editorial

We present our latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic we've chosen to focus on quality and timelessness. Each hat is made from premium wool a...

2014 I Love Ugly x Ne Street Editorial

To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...

2014 'Before, During & After' Editorial

Building upon our passion for sports and the attire associated with it, both on and off the field. As the name suggests, the images show players before, during, and after game time as well as featu...

Behind The Scenes: 2014 ILU Short Film

A behind the scenes sneak peek of our upcoming short-film, to coincide with our football world cup collection of garments.    

2014 ILU World Cup Jersey Preview

We are excited to introduce to you Part 2 of our Football Collection, in celebration of the 2014 World Cup. Our garment collection, is inspired by both on and off the field football attire with our...

2014 Essential Hat Collection

Introducing our Essential 5 Panels & Essential Bucket Hats collection. Keeping things clean and simple, these caps are made from a polyester fabric, featuring pigskin under-brims and custom bac...

Behind The Scenes: 2014 June/July Shoot

A behind the scenes sneak peek of our upcoming collection for June & July. Stay tuned for the worldwide release.