The Blog

2014 Football Hat Collection

At I Love Ugly we share a mutual passion for sports and the attire associated with it, both on and off the field. In celebration of the 2014 Football World Cup, we introduce the first part of our s...

Behind The Scenes: 2014 Football Capsule Collection

In celebration of the world cup, we have designed a collection of hats and garments that are fully inspired by football attire. The flags and colour ways of participating countries and the heroes a...

Behind The Scenes: 2014 APRIL / MAY Campaign Shoot

Behind the scenes imagery and sneak peaks of our upcoming April and May campaign shoot. Make sure to stay tuned for the worldwide release.    

Behind The Scenes: I Love Ugly February AW2014 Campaign

Behind the scenes of our upcoming collection and campaign. Stay tuned.    

Ryan Hemsworth Editorial

We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here. The Canadian electronic music producer is quickly establishing h...

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here wearing a mix of our November & December collect...

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a...

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life me...

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.