The Blog

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels.   ...

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a selection of our August 2012 drop. We are excited t...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.