The Blog
We recently had the opportunity to catch up with our good friend/rapper/producer extraordinaire Oddisee while he was in Auckland for the Red Bull Prodigy Project. Check out what he had to say below...
Newmarket Flagship Store Opening
We are proud to open the doors to our fourth store, nestled down the small, cobbled alley of Newmarket's Osborne Lane. The store boasts the original character features of the building; raw brick wa...
A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a...
Apartment Editorial | July '13
A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life me...
Based in the heart of Wellington on Lambton Quay and steeped in history, The Old Bank Arcade was originally built in 1901 to house, as the name suggests, the original Bank of New Zealand. This char...
A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.
The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...
This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels. ...
Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles
Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a selection of our August 2012 drop. We are excited t...
A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearing the appropriate pair of I Love Ugly pants for wh...
August 2012 - Premium Leather Bag Video
We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the de...
Valentin Ozich | HYPEBEAST Essentials
Recently, our creative director Valentin did an essentials shoot with the guys over at HYPEBEAST. Here is the result. Check out the full write up over at http://www.hypebeast.com/essentials/iloveug...
In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.