The Blog
I Love Ugly Melbourne Store: Launch Party
Last Thursday we had a launch party for our newest store located in Melbourne CBD, this is our first store on Australian soil and is already kicking off with a bang after being open for two weeks n...
LA CANVAS Magazine Interviews our Creative Director
Valentin Ozich our Founder & Creative Director recently sat down with LA Canvas Magazine to discuss the past, present and future of I Love Ugly. To accompany this, NE SENSE did an editorial. Ca...
Eyewear Launch Party: Los Angeles Store
A few weeks ago in conjunction with our New Zealand stores, our Los Angeles Store hosted a launch party for our debut eyewear collection. Beverages courtesy of Stolen Rum & House Beer. Photogra...
Eyewear Launch Party: Wellington Store
A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & Karma Cola. Photography by Zayyar Win Thein
Eyewear Launch Party: Newmarket Store
A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & St Jerome Wines. Photography by Höné Hernandez
Introducing: I Love Ugly Leather Collection
We work tirelessly to fuse the necessities and demands of the modern man into the products we create, and that is why we have re-introduced our classic premium leather goods collection. Featuring p...
Introducing: I Love Ugly Debut Eyewear Collection
Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant ...
Our Los Angeles Store is Now Open
For those of you that aren't aware, about a month ago we opened our first US flagship store on La Brea Avenue in Los Angeles. We are pretty damn proud of it. If you want a true I Love Ugly experien...
Recently our friends at Motion Sickness Studio were asked by VSCO to showcase the highlight spots in Auckland City. We were happy to partake with our flagship store in Newmarket on Osborne Street. ...
Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having him stop by our Newmarket store after a long haul ...
Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...
ILU Portraits by Sarah Kjelleren
Our talented friend Sarah Kjelleren took some ILU portraits. Check out more of Sarah's work on her website and her Instagram (@sarahkjelleren).
Behind The Scenes: 2014 October-December Shoot
We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.
Los Angeles Collection Editorial
Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...
Fall/Winter Watch Collection by HYPEBEAST
The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store
Artist Feature: MNDSGN - Producer (LA)
Mndsgn is pronounced mind design. The law calls him Ringgo Ancheta. His album Yawn Zen was released August 26th 2013 on Stones Throw Records. Ringgo Ancheta is an anomaly among hip-hop producers - ...
We present our latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic we've chosen to focus on quality and timelessness. Each hat is made from premium wool a...
2014 I Love Ugly x Ne Street Editorial
To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...