The Blog
For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.
I Love Ugly Future League by Jheryll Richardson
We've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jheryll Richardson to design and produce this on our...
Jesse Draxler x I Love Ugly Capsule Collection
Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...
We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...
The I Love Ugly Production Process
Some wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real buzz out of exposing the way we do something, hav...
Simon James talks to I Love Ugly
As you know we're interested in all types of design, particularly furniture design. Our Creative Director caught up with one of New Zealand's top furniture designers, Simon James. Enjoy. Could you ...
I Love Ugly X Jansport - Los Angeles
Last week we launched our I Love Ugly x JanSport collaboration in our Los Angeles store. Beverages courtesy of our friends at Stolen Rum. Here are a few pictures.
I Love Ugly x Jansport - Newmarket
Last Thursday evening we launched out I Love Ugly x JanSport collaboration. To mark the occasion and showcase the collection we hosted a series of events in our stores. Here are some pictures from ...
I Love Ugly x Jansport - Melbourne
Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen Rum, Moon Dog Brewery and Karma Cola. Photos by: M...
I Love Ugly x Jansport - Wellington
Here are a few snippets from the launch of our I Love Ugly x JanSport launch in Wellington last week. Beverages were courtesy of our friends Stolen Rum, Sawmill Brewery and Karma Cola. Photos by: J...
Behind The Scenes: Jansport x I Love Ugly
Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.
We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.
How to start a fashion brand (the real non-bullshit way)
We are constantly asked this question, so have taken the time to write down a quick, but honest look into how to start and run a fashion brand. This is complete unfiltered honesty that we have pers...
I Love Ugly x Urbis - Full Interview
I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See the full interview with and editorial below. Where d...
Behind The Scenes: Urbis x I Love Ugly
Here are some behind the scenes shots from our recent editorial featured in the latest edition of Urbis Magazine. Check out the full editorial and interview with our Creative Director, Valentin Ozi...
The Black Edmund Boot Editorial
Our black leather Edmund boot looking crispy in London. Enough said; check it out.
We are proud to introduce our June 2015 collection; containing a carefully curated selection of goods; with a focus on winter garments for the southern hemisphere.