The Blog
I Love Ugly x Trashhand: Part One
We are proud to release part 1 of our 2 part lookbook shot by renowned urban photographer trashhand. Part 1 of the lookbook is shot in London and features key pieces from our May capsule collection...
Trashhand shoots for I Love Ugly
We are humbled and excited to announce we've been working with established urban photographer trashhand on a two part lookbook. The lookbook is shot in London and Stockholm and features our May and...
Meet Trashhand, the photographer who has established himself as one of the best urban photographers over the last few years. trashhand initially started out with an iPhone sharing his striking Chic...
G-Eazy on stage in I Love Ugly
G-Eazy wearing our baseball jersey on stage in Perth. Photo by: www.mattjfx.com
Our Dax Zespy Pants and Dax Layered Hood as styled and shot by Kedecc.
I Love Ugly's third capsule collection for 2015 will be available online and in I Love Ugly stores in Los Angeles, Melbourne and New Zealand, as well as selected retailers around the world from tom...
Joey Bada$$ in I Love Ugly Eyewear
Joey Bada$$ looking dope at SXSW in I Love Ugly tortoise Alistair eyewear. See our full range of eyewear here. Photo by our homie deeknows_
We shot this editorial with our friends Josh Kissi and Travis Gumbs, the faces and voices behind the New York fashion blog Street Etiquette, when we flew them to Auckland a few weeks ago. The creat...
Presenting our campaign for the March 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.
Our good friends Ta-ku and G-Eazy met up at Ta-ku's barber shop, Westons Barber, while G-Eazy was in Perth last month. Cut by Jus the Barber rocking our Laid Amour jersey. Pictures by: Ta-ku
We caught up with our friend G-Eazy, California Rapper/Producer, when he played in Auckland to shoot an editorial. The editorial focuses on G-Eazy modelling key pieces from our February and future ...
I Love Ugly Newmarket: Laneway Party
Last Sunday our Newmarket Store hosted it's first Laneway party. This was originally planned as an end of year party, but was unfortunately rained off in December. Rescheduled to what was fortunate...
Presenting our campaign for the February 2015 collection. This collection features a variety of garments; designed and curated for the independent mind.
HighSnobiety x White Milano 2015 Editorial
Following Hignsnobiety's coverage of this season’s iteration of WHITE Milano, They present their first of four editorials done in conjunction with the Italian tradeshow. If you’ll recall, They help...
I Love Ugly August 2015 Collection Editorial
We are proud to showcase you our August 2015 Collection, This Collection has be featured throughout specific Trade shows we have attended around the world this year. Maintaining our signature stree...
Behind the Scenes: 2015 Feb/Mar/Apr Shoot
We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global release.
I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February '15 collection. We must say we were quite surpris...
ILU nominated for Highsnobiety's 'Best Breakthrough Brand of 2014' award.
We are both honoured and humbled to be nominated for The Highsnobiety 2014 Best Breakthrough Brand Of The Year award. The industry we have entered is undoubtedly one of the most cut throat in the w...