The Blog
The Shoes That Power Performance
When we set out to shoot our latest I Love Ugly Activewear collection, every detail mattered—including the footwear. The right pair isn’t just about looks; it’s about movement, versatility,...
In Conversation With Alan Berry Rhys
For our latest collaboration with Alba, we had the privilege of working with Alan Berry Rhys, an Argentinian artist known for his bold, nostalgic, and handcrafted aesthetic. Alan’s work se...
How to run 5K to 100K in 5 ‘Easy’ Steps
29-year-old endurance runner from Auckland, became the first person to run and hike the length of New Zealand and back on the Te Araroa trail, completing the journey to raise awareness and fu...
The Making Of ACTIVE — Part One
Here’s a behind the scenes snippet of our new Active collection (releasing 13th Feb). We go in depth about the collection and our “why”. At our core, we’re a fashion brand, for thi...
ACTIVE By I Love Ugly — Our Why
After 17 years, we knew it was time for some change. Sports and an active lifestyle have always been close to our hearts. While our garments have long been inspired by sportswear, we only eve...
ACTIVE By I Love Ugly — Designer Insights 01
For over 12 months, we've dedicated ourselves to perfecting every detail of our Active collection. From extensive testing and sampling to rigorous critique, we've crafted each piec...
In Conversation With Stewart Armstrong
Tell us a bit about yourself and your background. I grew up in a little village by the seaside in England. After a long stint in London, I relocated to Edinburgh, Scotland. I’m a freelance gr...
ILU Style Guide: Symmy Tafuna’i
Meet Symmy Tafuna’i — reporter, track runner, and all-around force. A lover of great books and bold style, she’s sharing her wardrobe must-haves, biggest inspirations, and favourite reads this...
I LOVE UGLY x OTRA EYEWEAR Introducing the OSLO sunglasses—the first-ever collab between OTRA Eyewear and I Love Ugly. This limited-edition release blends OTRA’s expert craftsmanship with I ...
For those unfamiliar with @juliusgod and want to work on developing their personal style we highly recommend you familiarise yourself with his work, beginning with this, A Style Guide By Juliu...
In Conversation With Finn Gerry Wilson
In Conversation with Finn Gerry Wilson, and interdiscipinary artist from Auckland, New Zealand. We caught up with him at his studio recently to discuss his creative practices and to learn a bi...
Meet Maya Unagi, a talented and soulful singer, songwriter, and composer from San Jose, CA. This month, Maya shares her style icons, her most treasured clothing item, and her top picks from th...
Meet Kevin — Branch Manager and a familiar face at our Sylvia Park Store. We caught up with him to learn more about his experiences at ILU and more. How long have you been working at I Love...
Meet Eliza McEwen, a radiant influencer from a small coastal town near Sydney. Known for her eye-catching outfit videos. Discover her favourite place to see, eat and stay, as well as the best ...
We’d like to introduce you to the artists behind our compilation vinyl with Holiday Records.
We’d like to introduce you to the artists behind our compilation vinyl with Holiday Records.
An in depth look at the June — July collections coming soon to I Love Ugly. ...