The Blog
Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and supportive leadership approach. Outside of running a ...
ILU Style Guide: Brooklyn Opetaia
At I Love Ugly, we've always celebrated our community and aimed to be more than just a clothing brand. The new ILU Style Guide is a collaboration with people who inspire us with their content,...
Then + Now With Monique Fiso — 15 Year Anniversary
We sat down Monique Fiso, renowned New Zealand chef celebrated for her innovative culinary approach and dedication to reviving traditional Māori and Pacific cooking techniques. Fiso is best ...
Then + Now With Gabe Vincent — 15 Year Anniversary
We sat down with Gabe Vincent, an NBA player who went un-drafted and came up through the G-league, to then play with the Miami Heat for four seasons, before being signed with the Los Angeles...
Then + Now With Grace Nweke — 15 Year Anniversary
Grace Nweke’s rise to international Netball competition through her remarkable journey and impressive skills have positioned her as one of the players to watch in the Netball world. Her driv...
Then + Now With Chester Watson — 15 Year Anniversary
Chester Watson is an Atlanta based surrealist and musician who, since the age of 15, fuses an array of music styles to create his own sound. With a major hip-hop influence, Watson seeks to d...
A Recap On The Past 15 Years — ILU 15 Year Anniversary
15 years ago, I ignited the spark that would later become I Love Ugly – as the embodiment of my relentless passion for art and design. These were the formative days, brimming with the kind o...
Then + Now With Valentin Ozich — 15 Year Anniversary
Valentin Ozich founded I Love Ugly 15 years ago from his bedroom in Auckland, NZ. Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding ...
In Conversation With Samir From Gemmayze Street
This month we visited Samir Allen, the chef and owner of Gemmayze Street, an eclectic restaurant nestled within St. Kevin's Arcade in Auckland, New Zealand. Gemmayze Street serves as a homag...
ILU Radio 002 — Curated By Chester Watson
I Love Ugly Radio returns as a platform for us to offer a new perspective on music, where we can reach out to the people that inspire us to get a glimpse into their mind. Music has always been ...
In Conversation With Frandson Bahati
This month we met up with Frandson Bahati ahead of his New Zealand Fashion Week debut. Frandson is a multi-disciplinary artist, who founded the contemporary fashion label Nineteen99. Nineteen99 ...
Discomfort is just growth in sheep's clothing.
You are your own worst enemy when it comes to your limitations, don’t let others define you or hold you back. You may find yourself in an uncomfortable zone, where you feel like the pressu...
Get an in-depth look at our August Collection. An exploration of perspective, tone and texture through the lens of our editorial lookbook. For this campaign we wanted to utilise bursts of...
The I Love Ugly July 2023 Collection features a warm, neutral colour palette with varied textures, patterns, and silhouettes. Alongside more statement pieces with pops of colour. S...
This month we visited Gray’s, a coffee shop run by two friends, Dan & Grayson. Since opening its doors in 2022, Gray’s has carved out a place for itself in the Dominion Road community...
The June Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...
Introducing the 7th instalment in The Odd, The Beautiful series. Originally from South Africa, Auckland based rapper Kloos is an artist intent to define the “bigger picture”. We are given...