The Blog
October 22' Mens Editorial Lookbook
Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, neutral colour palette with varied textures, patter...
Have you ever set yourself a goal, and then never ended up achieving it? That’s probably because you’re focusing on the wrong thing. Of course goal-setting is a powerful strategy...
September 22' Editorial Lookbook
The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest of the world, Autumn is creeping up with the prom...
“Desire is a contract that you make with yourself to be unhappy until you get what you want.” — N.R The arrival fallacy is the illusion that joy lies at a destination ahead. It cos...
Here’s a bit of nostalgia from the archive — a collection of vintage flat-lays from the ILU Vault, Circa 2012-2014. We’ve always paid very close attention to detail, not only when...
Browse our August Collection on full display in this Editorial Lookbook. With this shoot, we wanted to encapsulate one of the core essences of the ILU Individual. Art is in our blood, an...
I Love Ugly July 22' Editorial Campaign — Behind The Scenes
A behind the scenes look at our latest editorial campaign, including a sneak peek at some pie...
Using 'IKIGAI' to Find Your Purpose in Life
How to find your purpose using the Japanese concept — Ikigai. 1. Do What You Love. What do you like to do? In which activities are you completely absorbed or enthusiastic? What int...
Get behind the lens and browse our July Collection on full display in this Editorial Photoshoot. For this campaign, we really wanted to put an emphasis on what makes the I Love Ugly bran...
Why Setting Goals is an Astonishingly Powerful Strategy
This will take about 16 minutes to read, but it took me 25 hours to write. I do this to add value to the people that are part of our community, as I Love Ugly is more than just a clothin...
The Pressure Performance Curve
Pressure. It makes diamonds, but it can also burst dams. The pressure performance curve is a tool developed by psychologists Robert Yerkes and John Dodson in 1908. The diagram charts the relations...
Get an in-depth look at our May Collection on full display in this Editorial Lookbook.
It’s been a while since we’ve put out a recommended list, so here’s a selection of thought provoking, entertaining and motivating content for you to dig into this week. ...
BEHIND THE SCENES OF OUR MAY EDITORIAL SHOOT
Get a glimpse behind-the-scenes of our May Editorial Photoshoot as we embrace the grain through the unique use of traditional 120 mm and 35 mm Film. Browse the full range of 'Behind The S...
The quality of your questions determine the quality of your answers
“Successful people ask better questions, and as a result, they get better answers.” — Tony Robbins Have you ever gone through that period of your life, where you can't seem to snap yourself out...
If you want to be successful, you have to stop thinking about failure
If you want to be successful, why are you wasting time thinking about how much you don't want to fail? It was this simple question and way of thinking that changed how I approach my life and my ...
How To Build An Unshakeable Mindset Amidst A Global Pandemic
A Five Step Guide To Mastering Your Situation 1. Breathe – Take A Step Back Whenever you’re facing any sort of set-back, challenge or overwhelming time, the first thing to do is take a step b...
Why Relying On Your Feelings Will Disappoint You
2020, Damn. I bet you can vividly remember the start of 2018, 2019 and with a blink of an eye, we are already at the end of the second month of 2020. Did you achieve what you set out to? Do yo...