The Blog

To our loyal followers, 2019 was one hell of a year. We released 12 collections. Over 300 different garments. 19 podcast episodes. 8 articles on how to be a better person. Over 500 individual In...

Why Motivation Sucks & How To Get Ready For 2020
What I find fascinating is 2 months ago the gym was packed. 1 week out from Christmas, and I would say it's about 10% as full as it was 2 months ago. Why is that? My guess is people were super ...

HOW TO MAKE A MILLION DOLLARS SELLING CLOTHES
Overview I wish someone had written this article when I began, instead my how-to guide was the school of hard knocks. Don’t get me wrong there will be other successful people that read this an...

What To Do When You're Having a Really Shit Day
“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you...

ILU DIARIES 007 - "Printmaking Process"
Introducing Episode 7 of I Love Ugly Diaries titled: Printmaking Process. 6 weeks ago we decided to drop some of our most engaging social media posts in the form of the Mindset Print Capsule Collec...

Why It's More Important to Work Harder on Yourself Than You Do on Your Job
We have all heard it before… “go to school, go to university, get a degree, get yourself a nice husband or wife, work hard at your job and you will live happily ever after.” This sounds good in...

Research Dive deep into what makes up the company's DNA. What are the philosophies they believe in, what is their mission and purpose. Know this like the back of your hand. Becom...

ILU DIARIES 006 - Special Edition: "A Decade of ILU"
We have spent the last 10 years finding out who we are. Here is a raw, behind-the-scenes style mini-documentary from the last 12 months around the process of this 10-year anniversary collection...

How To Find Your Authentic Style
Through knowing one’s self today you can have a unique point of view and a sense of difference instead of following the sheep or having to give into the fashion dogma. Fashion is often regarded as ...

ILU DIARIES 005 - "Start to Finish"
Introducing Episode 5 of I Love Ugly Diaries titled: Start to Finish. Our longest episode yet. You guys asked for it, so we did it. Here's an in-depth look at how we create a range from the very st...

7 Ways To Stop Procrastination
Procrastination. The time sucking, dream killing phenomena. We all procrastinate from time to time, after all, we are all human. It can get to the point when you delay your task by so much that you...

You are the problem. Not the situation.
It’s a bold statement, but if you take this on board it will change your life. I take it that the only reason you're reading this article is that something inside you agrees with the title of t...

As a Man Thinketh by James Allen
At I Love Ugly we constantly try to share with our audience the power of mindset. Why? because if we never learn’t about it, ILU wouldn’t exist. Today's book recommendation is on that very topic. “...

The Seasons Capsule Collection Editorial
Introducing the Seasons Capsule Collection. With April and May being a time of the year where both the Northern and Southern Hemispheres transition to the next season we found this new collection ...

How to Build a Successful Business by Changing Your Mindset
We recently ran an AMA (Ask Me Anything) through our Instagram Stories, with our Founder and Creative Director, Valentin Ozich. The most common question he was asked was “What was the hardest part...

OUR TOP THREE ROBERT GREENE BOOKS
If you have ambitions to succeed in music, art, science, business or politics and you have a desire to grow your knowledge and develop your skills, you might get a lot out of these three books. The...

Behind The Scenes: ILU x BN Newmarket Launch Event
To celebrate the release of the inaugural I Love Ugly x Bailey Nelson Eyewear Collection, the I Love Ugly Newmarket Flagship hosted the official launch event - offering a select few local media, VI...

Fortune is always going to favour the brave. And the men and women who have done something remarkable in this world we live in today, push the boundaries and limits and understood this important ru...