The Blog

Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and supportive leadership approach. Outside of running a ...

Articles

ILU Style Guide: Brooklyn Opetaia

At I Love Ugly, we've always celebrated our community and aimed to be more than just a clothing brand. The new ILU Style Guide is a collaboration with people who inspire us with their content,...

Then + Now With Monique Fiso — 15 Year Anniversary

We sat down Monique Fiso, renowned New Zealand chef celebrated for her innovative culinary approach and dedication to reviving traditional Māori and Pacific cooking techniques. Fiso is best ...

Then + Now With Gabe Vincent — 15 Year Anniversary

We sat down with Gabe Vincent, an NBA player who went un-drafted and came up through the G-league, to then play with the Miami Heat for four seasons, before being signed with the Los Angeles...

Then + Now With Grace Nweke — 15 Year Anniversary

Grace Nweke’s rise to international Netball competition through her remarkable journey and impressive skills have positioned her as one of the players to watch in the Netball world. Her driv...

Then + Now With Chester Watson — 15 Year Anniversary

Chester Watson is an Atlanta based surrealist and musician who, since the age of 15, fuses an array of music styles to create his own sound. With a major hip-hop influence, Watson seeks to d...

A Recap On The Past 15 Years — ILU 15 Year Anniversary

15 years ago, I ignited the spark that would later become I Love Ugly – as the embodiment of my relentless passion for art and design. These were the formative days, brimming with the kind o...

Then + Now With Valentin Ozich — 15 Year Anniversary

Valentin Ozich founded I Love Ugly 15 years ago from his bedroom in Auckland, NZ. Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding ...

In Conversation With Samir From Gemmayze Street

This month we visited Samir Allen, the chef and owner of Gemmayze Street, an eclectic restaurant nestled within St. Kevin's Arcade in Auckland, New Zealand. Gemmayze Street serves as a homag...