The Blog
Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...
In Conversation With Crystal Chen
Crystal Chen is an Auckland-based artist. Her practice is diverse and is constantly expanding. Crystal's ability to actualise her ideas through creative mediums enables her to crea...
Keciano is a South Auckland based visual artist who creates colourful large-scale pieces influenced by self-discovery and life's seasons. His works are bright and fluid, often orga...
Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...
We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...
International Women's Day — Meet the Team
Here at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what it is today. Although ILU was initially a menswear ...
Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones throughout the collection, with the intention of pr...
The Odd, The Beautiful: Michael Whittaker
Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves both as a brand and as individuals. They sit at the ...
The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...
Womenswear Style Guide — Mastering Holiday Season Style
Whether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re sharing some of our favourite I Love Ugly Womensw...
We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington.We learned long ago that expansion isn’t a process you ca...
The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...
Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...
It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community for the overwhelmingly positive response. I Love U...
I Love Ugly began as an art project, so when we came across the idea to launch womenswear with an artist collaboration, it felt like the perfect final touch to work with a talente...
November 22’ Womenswear Video Campaign
I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video for our ...
November 22’ Womenswear Lookbook
This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future. For years we have pushed the bo...
A Q&A WITH OUR WOMENSWEAR DESIGNER
As the founder of I Love Ugly, I thought it would be a good idea to give you some context as to why we decided to branch into womenswear. For the very early followers of the brand...
