The Blog
Meet Sophia Doak, a Kiwi photographer living in Sydney. She steps in front of the lens to style her top picks from the ILU womenswear collection this month. Discover her wardrobe must-haves, a...
Our pieces are made to last. The ILU Knitwear Care Guide gives you some tips on how to extend the lifespan of your knits. Learning how to care for your pieces will ensure they can be ...
The Odd, The Beautiful — Toaki Okano
Introducing the 8th instalment in The Odd, The Beautiful series. Take a look into the mind of Toaki Okano, the man behind the lens of ILU’s photoshoots over the past 10 years as we sit down wit...
Recently, our design team visited Japan to explore the vibrant capital city, Tokyo, and get inspired for the upcoming collections. Below are the favourite places they visited to shop, eat and gr...
Introducing Courtney Joe: a multi-talented stylist, writer, and former PR queen, whose creative flair adds a distinctive tonal twist to ILU Womenswear. This month Courtney shares her inspiration...
'Beyond aesthetics, art allows us to express our thoughts, emotions, and experiences.' ...
Introducing The Makers, A series where we explore creatives around us through highlighting their craft. We met up with Mor Bakery in Remuera, an incredible cafe space and patisserie who delive...
Introducing Lydia Noella, the vivacious Australian influencer calling Sydney home. Always authentic and true to her own style Lydia aims to keep it real for her audience, she's a fresh face an...
In Conversation With Jeff From Pumphouse Print
This month we sat down with Jeff Sun. Owner and operator of Pumphouse Print in Auckland to discuss the often overlooked creative practice of print and what goes into running a printshop. We touc...
Get to know Dayton — a Senior Branch Manager and familiar face at our flagship Newmarket Store. As well as being our resident problem solver, Dayton is a charismatic leader, is super approachab...
An exploration of light, shadow, colour and texture. As the seasons change we reintroduce laying options to our collections in staple pieces and occasion wear alongside our core range of essenti...
In Conversation With Jade Buckley
Meet Jade Buckley, the creative force behind Jaades Co. From her early days with crayons to navigating the corporate world, Jade's journey has been a fusion of art and entrepreneurship. A pro...
Earlier this year we held an open casting call with our community both locally and worldwide. As a brand committed to continuously evolving, we are always on the lookout for undiscovered talen...
ILU Style Guide: Alex Davidson
Meet Alex Davidson, the vibrant Australian influencer living in Newcastle. From fit checks with her dad to ‘day in the life’ vlogs, Alex’s audience love her authentic, vibrant personality. Her...
An introduction to Hemp Textiles
Known for its remarkable durability, Hemp textiles are derived from a renewable resource that requires minimal water and no pesticides to grow, minimising its environmental impact. These fibre...
In Conversation With Tim Worton
In our 15-year journey of artistic exploration, graphic tees and hoods have become the fabric of our identity. The recent design competition was more than a challenge; it was an opportunity t...
Jaime Ridge, Kiwi creative living in LA, epitomises a unique blend of classic elegance and contemporary style. Discover what inspires Jaime's style, her approach to creating a timeless wardrob...