The Blog
The Seasons Capsule Collection
Life and business is like the changing seasons. This is some of the most valuable information I got as a young man, just starting out. Life and business is like the seasons. And here's the next phr...
You probably have noticed that the spelling in the headline is incorrect. That was intentional. The point is, we have your attention. Thomas Edison said, 'Of the 200 light bulbs that didn't work, e...
We get a lot of emails and DMs like this on a daily basis, and its pretty hard to answer them all in depth. Our Founder & Creative Director Valentin Ozich took the time out to answer this one....
Every day you get better or you get worse, but the compounding effect between the two isn’t equal. If all you focused on was getting 1% better every day for a year, you’re going 37x better than you...
Introducing the Amberley for I Love Ugly Lookbook. As a menswear brand, we're constantly amazed by the number of female customers we get walking into our Flagship Stores or checking out on our sit...
ILU Diaries 004 - "Collaboration"
Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want some real life, how a big collaboration project laun...
I Love Ugly x Bailey Nelson Eyewear Collection Lookbook
I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recognised everyday premium menswear brand with Bailey ...
I Love Ugly x Bailey Nelson - The Rocco
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Rocco.
I Love Ugly x Bailey Nelson - The Enzo
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Enzo.
I Love Ugly x Bailey Nelson - The Aston
Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Aston.
I Love Ugly x Bailey Nelson - Studio Day
We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release only days away we want to do our best to make sure ev...
I Love Ugly x Bailey Nelson - Sneak Preview
A few weeks back whilst shooting the I Love Ugly x Bailey Nelson Eyewear Collection lookbook, Creative Director @valentinozich and Designer @levyjose took a few minutes out to share a sneak previe...
I Love Ugly x Bailey Nelson - Film Development
In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency and a window into our process, whether it be the ...
Join the I Love Ugly team for a one week only Sample Sale at 177 Cuba Street, Wellington. From the 22nd - 27th February we will be offering rare, one-off samples, heavily discounted end of season ...
Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...
NEW MUSIC - TIME MOVES SLOWER HERE BY CHESTER WATSON
An I Love Ugly OG, Chester Watson is back with a fresh tune produced by Shungu called "Time Moves Slower Here". The tune is for an upcoming project with Gangster Doodles that will feature a bunch o...
ILU Diaries: 003 - "2019 Planning"
If you fail to plan, you plan to fail. Introducing Episode 3 of I Love Ugly Diaries titled: 2019 Planning. In this Episode, we give you a small glimpse into our 2019 strategy as well as a visit fro...
Recommended Music - Outer Peace by Toro y Moi
On his latest album, Outer Peace, Chaz Bear, otherwise known as Toro y Moi, is navigating the spaces of adulthood, technology, genre and identity. Having recently changed his last name from Bundic...