The Blog

Oddisee Interview

We recently had the opportunity to catch up with our good friend/rapper/producer extraordinaire Oddisee while he was in Auckland for the Red Bull Prodigy Project. Check out what he had to say below...

Newmarket Flagship Store Opening

We are proud to open the doors to our fourth store, nestled down the small, cobbled alley of Newmarket's Osborne Lane. The store boasts the original character features of the building; raw brick wa...

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a...

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life me...

Wellington Store Opening

Based in the heart of Wellington on Lambton Quay and steeped in history, The Old Bank Arcade was originally built in 1901 to house, as the name suggests, the original Bank of New Zealand. This char...

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.    

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels.   ...

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a selection of our August 2012 drop. We are excited t...