The Blog

I Love Ugly 2016 April "Between The Blues" Lookbook

A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles and silhouettes, merchandised in with classic and...

Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...

Jon Gorrigan Editorial

For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.    

I Love Ugly Future League by Jheryll Richardson

We've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jheryll Richardson to design and produce this on our...

Jesse Draxler x I Love Ugly Capsule Collection

Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...

'The Normals' by I Love Ugly

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...

The I Love Ugly Production Process

Some wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real buzz out of exposing the way we do something, hav...

Simon James talks to I Love Ugly

As you know we're interested in all types of design, particularly furniture design. Our Creative Director caught up with one of New Zealand's top furniture designers, Simon James. Enjoy. Could you ...

I Love Ugly X Jansport - Los Angeles

Last week we launched our I Love Ugly x JanSport collaboration in our Los Angeles store. Beverages courtesy of our friends at Stolen Rum. Here are a few pictures.