The Blog

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearing the appropriate pair of I Love Ugly pants for wh...

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the de...

Valentin Ozich | HYPEBEAST Essentials

Recently, our creative director Valentin did an essentials shoot with the guys over at HYPEBEAST. Here is the result. Check out the full write up over at http://www.hypebeast.com/essentials/iloveug...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.